STRATEGIST ON DEMAND
Know what your marketing is really saying.
YOUR REPORTS
Move from numbers on a screen to information you can act on.
YOUR AI ADVICE
ChatGPT gave you an answer. Is it the right answer for your business?
YOUR NEXT MOVE
Clear priorities. Accountable partners. A budget tied to the strategy.
EXPERIENCED JUDGMENT ON DEMAND
Credentials behind the strategy
C.R.M.C. Certified
Through the Radio Advertising Bureau
InnerMetrix Certified
Human behavior and assessment training
Google Partner
Digital platform expertise
THE SENIOR PERSPECTIVE
When you need more than another opinion.
Think of LGM as the strategist you can call like an attorney, CPA or trusted advisor—someone who helps leadership understand what is happening, ask better questions, and determine the right next move.
Understand the reports.
Turn dashboards, campaign summaries and performance metrics into plain-language insights, useful questions and clear next steps.
Pressure-test AI advice.
Evaluate recommendations from ChatGPT, Grok and other tools against your audience, business realities, budget and actual performance data.
Create accountability.
Set expectations for internal teams and outside agencies, identify the right measures of success and ask better questions without micromanaging.
Align the people.
Combine marketing expertise, human-behavior insight and coaching to help teams communicate clearly, own the plan and follow through.
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WHY STRATEGY
MATTERS
AI produces answers. Reports deliver numbers. Agencies make recommendations. A strategist helps you make sense of it all—and decide what deserves your trust.
MORE INFORMATION IS NOT ALWAYS MORE CLARITY.
YOUR STRATEGIST ON DEMAND
20 years of strategic marketing experience driving sustainable growth.
Bring LGM the report, recommendation, budget or difficult decision. We’ll help you understand what it means, determine what deserves your trust and create a practical path forward.
01
Reports + Performance
Understand what your marketing reports measure, what the results mean and which questions still need to be answered.
02
AI Advice Review
Evaluate recommendations from ChatGPT, Grok and other AI tools against your audience, data, budget and business realities.
03
Market Strategy + Budgets
Identify market opportunities and build a data-informed plan with realistic budgets, priorities and placement recommendations.
04
Team + Agency Accountability
Clarify expectations, evaluate performance and keep internal teams and outside partners aligned with the strategy.
05
Human Behavior + Coaching
Use human-behavior insight and coaching principles to strengthen communication, leadership and team alignment.
06
AI-Ready Marketing Strategy
Prepare for a changing digital landscape with a strategy built for traditional search, AI discovery and what comes next.
FLEXIBLE BY DESIGN
Bring in the level of strategy you need.
Start with one question, establish an ongoing strategic rhythm or explore full-service support when the need, fit and capacity align.
FOCUSED ACCESS
Hourly consulting
Use senior strategy for report reviews, second opinions, planning sessions, agency conversations or a specific decision.
Strategy retainer
Create a dependable rhythm for performance review, planning, team alignment, budgeting and executive guidance.
Full-service support
When the need, fit and capacity align, LGM can connect strategy to execution across creative, web, digital, media and promotion.
CLIENT-REPORTED OUTCOMES
Clarity that moved organizations forward.
Clients describe what changed when clearer strategy, stronger priorities and focused execution came together.
%
Business growth reported by IVHC DSM in 2014 following a strategy-led engagement.
JENNY CONDON · FOUNDER
Client growth reported by Hope Clinic in Hattiesburg after implementing its marketing plan.
KAREN SIMS · EXECUTIVE DIRECTOR
Monthly seminar attendance reported by Heartland Plastic & Reconstructive Surgery.
RUTHANN CHERNY · COO
You don’t need more marketing information.
You need someone who can help you understand it.
MEET LGM
The people and moments behind the strategy.
Meet the strategists, collaborators and creative minds who bring experience, curiosity and human insight to every engagement.
Strategy in the room
Executive insight · Live discussion · Audience engagement
Ideas brought to life
Workshops · Facilitation · Shared momentum
Brand thinking in action
Design · Positioning · Practical tools
Connecting with her
Personas · Audience insight · Human behavior
Guidance that moves people
Speaking · Coaching · Clear direction
The story behind the image
Creative direction · Photography · Brand presence
Built for the camera
Video production · On-set strategy · Storytelling
Planning across channels
Collaboration · Content · Social strategy
Making moments matter
Media events · Talent · Audience connection
Turning attention into coverage
Publicity · Press · Earned media
Partnership beyond the stage
Talent relations · Trust · Follow-through
Creating audience connection
Live events · Conversation · Community
Stories people remember
Speakers · Purpose · Shared experience
Meeting the audience
Talent access · Fan engagement · Live moments
Relationships behind the work
Talent · Partnership · Personal connection
Community impact in action
Sponsorship · Giving · Local partnerships
Strategy at the table
Planning · Collaboration · Next steps
Bringing the message on air
Radio · Interviews · Media presence
Personas made practical
Audience strategy · Workshops · Application
Coaching in the moment
Questions · Clarity · One-to-one guidance
The power of choice
Speaking · Perspective · Behavior change
Celebrating women’s voices
Connection · Recognition · Community
Making every introduction count
Talent relations · Event activation · Hospitality
Guidance people can use
Coaching · Conversation · Practical insight
Behind the microphone
Radio team · Production · Shared energy
Race weekend relationships
Talent · Media · Partnership
On-site and in the moment
Live events · Brand presence · Execution
Stronger together
Leadership · Collaboration · Shared purpose
Ideas moving around the room
Facilitation · Participation · Progress
A team worth celebrating
People · Energy · Connection
Partnership in motion
Talent · Travel · Live events
Built on relationships
Teamwork · Trust · Follow-through
FOUNDER · STRATEGIST · COACH
Meet Liliana Grace.
Liliana helps organizations cut through marketing complexity, uncover the right message and turn ideas, information and opportunities into focused strategies.
She combines marketing expertise, business realities, human behavior and coaching to help leaders understand what is working, align their teams and confidently determine what comes next.
Belmont University School of Music Business · InnerMetrix trained · C.R.M.C. through the Radio Advertising Bureau
INSIGHTS FROM LGM
Ideas for making clearer marketing decisions.
Explore practical perspective on marketing performance, human behavior, emerging technology and organizational growth.
How did they hear about you?
How did they hear about you? When evaluating marketing, it always seems to start with, “How did they hear about you?” The reality? That worked 50 years ago. Today? Our world is so over marketed and “influencered”, there are so many ways they could have seen or heard...
Why Not Me?
Why is it...
What’s Her Name?
What is her...
QUESTIONS LEADERS ASK
What does strategist on demand mean?
Clear answers about bringing experienced marketing guidance into your organization—without automatically committing to a traditional agency relationship.
Can LGM review reports from our current agency?
Yes. LGM can translate the reporting, compare the metrics with your organization’s actual goals and help you identify useful questions, missed opportunities or recommended changes to bring back to the agency.
Do we have to replace our internal team or agency?
Can you evaluate a strategy created with ChatGPT or Grok?
Yes. LGM can pressure-test AI-generated recommendations against your audience, performance data, operational realities, budget and brand before you invest time or money in execution.
How can we engage LGM?
YOUR FIRST CALL AND COFFEE ARE ON THE HOUSE
Bring the report, recommendation or hard decision.
Leave with clearer questions, stronger priorities and a strategy your organization can actually use.